What I Offer

I create harmony between projects and their audiences.

Brand Strategy

During 20+ years as an editor at household-name publications, I learned to make truly meaningful bonds between a brand and its audience.

I’m a noted expert in making connections, by balancing contemporary and familiar elements to eliminate purchase barriers.

Content Strategy

Creating high quality content is mandatory.

But it’s only the start of introducing your brand to its audience.

Distribution, consistency, audience feedback and collaborations are all tactics that get your creative to the people you need to see it.

UI/UX

Your website visitors have a wish to buy your product.

I ensure nothing stops them.

An intuitive, gentle customer journey is paramount to shepherd customers from your homepage to the buy button, and beyond.

Building worlds, value and significance.

E-commerce

Online giants like Mr Porter and Goop demonstrate how the best webstores are magazines you can buy from.

I provide the thoughtful promotion, brand authenticity, pleasing UX and solid foundations that e-commerce success demands.

Social Media

Having driven many business accounts on several channels, I’m realistic about potential. And I know all the arts: dark, light and those in-between.

I can handle the photography you don’t have the budget for. Facebook advertising support even tell me what time they’re going to call.

Writing and editing

Recently I’ve written science fiction for Dazed & Confused magazine… and conference brochures for AI Worlds. Plus I ghost-wrote the books Banksy Captured One and Two, below.

Thought leadership, brand copy, quality content and journalism are my speciality.

Because I’m a former print journalist, who received no formal training like a journalism degree, this time around I earned certification in website design and content with The School of UX in London, to get a grasp of the fundamentals.